Often service people make things harder than they have to be.Take web marketing for example. Marketing is pretty basic when you get right down to it: find the psychological value inherent in exactly what you offer and present it in a memorable way that distinguishes you from the competitors. This is why Kinetic Typography Videos are growing in use.
Those who know our work, or who have actually read our blogs, understand that we recommend video as the best method to achieve your marketing objectives.Delivering a remarkable, differentiated message highlighting the emotional worth of your brand name. Follow the patterns, and you understand Video is spreading throughout the Web like wildfire.The issue is much of it is dull, uninteresting, and pre-packaged.
Great Video Starts with Words
The very best location to start is at the beginning, and everything starts with WORDS. We do not reside in the Golden era of Expression. The communication era spawned by the Internet and its social media fad has actually developed a Tower of Babble. The eloquence, clarity and emotional impact of Churchill, Roosevelt, Kennedy, and Martin Luther King have been replaced by instant messaging abbreviations, fifteen-second sound bites, and 140 character tweets, all coming at you a mile-a-minute, all talking at the same time, and for the most part empty of anything helpful or pertinent.
If you cannot articulate your message in some significant manner then you're in trouble from the 'beginning.' You may think this is old-fashioned, but words DO have meaning. The blurring and confusion of exactly what makes marketing and sales various has actually resulted in a generation of entrepreneur and executives who can not produce or deliver a finely crafted declaration of who they are, exactly what they do, and why clients ought to care.
You're Looking at the Wrong Info
There are endless posts, stacks of statistical analysis, and countless essays and white documents on how company ought to utilize the Web to its advantage. The majority of business composing focuses on high profile significant corporations as the source of proficiency and smart service technique. The problem is most of these industries are severely run and artistically and intellectually bankrupt. Many are operating on past successes from a bygone era and customer inertia. In the end, industry is about power and money, not proficiency and innovation. Exist exceptions, obviously, but the fundamental here is that you have to look more carefully at what actually works and why that is unless you have unlimited stacks of money readily available to bury your competitors and flood the airwaves with unlimited repetitive drivel that permeates into viewers' awareness like some alien mind-altering drug.
Kinetic Typography an amazing, innovative video strategy that combines the power of sight and noise to deliver a significant, unforgettable message based upon the power of words.
The method has its origins with movement designers who took famous motion picture monologues and animated the words of the script to provide visual focus. It's a simple idea, however tricky to carry out, and when done well, it's an effective method for delivering a marketing message. It's a strategy that will access both the verbal and visual memory centers of your audience's brains and produce the brand name recognition that is the goal of every marketing effort.
Why Kinetic Typography Functions
Kinetic Typography penetrates the consciousness due to the fact that the dynamically provided spoken and written words serve as mnemonic gadgets reinforcing each other. The visuals alone will not make up for any deficit in the script. Your words produce a language structure that defines your brand; it develops the context within which you can interact with your audience, and it allows you to take ownership of those words thus limiting your competitors' capability to feed off your marketing efforts. In other words, words have significance, words can move you, move you to action, and isn't really that exactly what marketing is everything about?